Job Description:
Grange Insurance Association is a 115-year-old regional company, rich in heritage, writing primarily preferred personal auto, home and farm. We work with independent agencies in six Western states (WA, OR, ID, CO, WY and CA).
Position Summary
Reporting to the Vice President of Marketing, you will assist in providing the vision, leadership and direction to our field marketing staff and assist in setting the strategic marketing direction for our company. You will lead a marketing force geographically located in the Western United States. The mission of the marketing team is to cultivate and motivate an independent agency structure so that the company achieves our business goals. Extensive experience in field marketing activities is required. This position requires as much as 80% tactical leadership with both our field marketing representatives and agency force.
Major Responsibilities
•Execute on company’s marketing strategies and plans with quantitative targets
•Responsible for developing, communicating and monitoring regional growth strategies and goals; handling and resolving a variety of agency issues, and maintaining closeness to the market through agency visitations, participation in agency meetings and professional endeavors
•Establish and monitor profitability goals and objectives for the independent agents and the Marketing Representatives
•Responsible for overall production generation and meeting or exceeding annual company growth goals
•Provide consistent and effective communication to management regarding sales progress, forecasts and results
•Maintain and build upon market analysis defining the total market, company market share, competitor market share and available market share by product line
•Communicate and make recommendations regarding major changes in the industry, competitor practices, Best Practices and continuous improvement
Qualifications, Personal and Professional attributes
•Extensive understanding of Property & Casualty underwriting and sales/marketing
•Superior communication and people skills, team based decision making in an entrepreneurial environment
•Provide leadership in analytic issues, market targeting and segmentation, and success measurement
•Strong analytical ability with respect to reviewing data, trends and altering strategy
•Results-driven, metrics oriented individual with strong leadership and project management skills
•Customer focused and a passion for details, organization, and processes
•Proven ability to recruit, develop and retain employees
•Awareness of industry and competitor practices
•Proven track record of managing marketing teams that have attained business goals
•Demonstrated ability to drive company growth and market share through independent agency structure
•Demonstrated leadership skills to implement team-based involvement while driving organizational goals
•Exceptional interpersonal skills
Successful candidates should possess a bachelor degree or equivalent experience in the insurance industry; seven years experience in Property & Casualty insurance marketing and or underwriting; and have excellent verbal, written, and presentation skills. CPCU or CIC designation would be helpful.
The selected candidate will manage and direct the development of state specific premium growth and profitability objectives.
Travel required.
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