Organization Description:
Philips Consumer Lifestyle offers rich, new consumer experiences that meet consumers’ desire for wellness and pleasure, starting from our consumer insights and guided by our brand promise of “Sense and Simplicity”. We are a highly consumer driven organization looking at the individual's interests in terms of their Space, their Mind, their Body, and their Appearance.
Philips Consumer Lifestyle is one of three market-driven sectors within Royal Philips Electronics, delivering lifestyle solutions for personal wellbeing. Consumer Lifestyle’s headquarter is based in Amsterdam with its highly international workforce of approximately 25,000 employees spread over 50 countries with sales in more than 100 countries. Philips Consumer Lifestyle operates in the business activities TV, Audio and Video, Personal Care, Small Domestic Appliances, Mother & Child Care, Electronic Accessories and Professional & Business Solutions.
Examples of our products are Sonicare, the Whole-fruit juicer, Swarovski encrusted headphones, Aurea ambilight television, Wake-up Light, arcitec shaver and the One-touch espresso machine.
Upstream Marketing
Your Responsibilities:
The Sr Consumer Marketing Manager is responsible for leading product ideation and product management that drives leadership and differentiation in the highly competitive oral healthcare industry and promotes Philips Sonicare product strategies and global brand positioning. This highly challenging position offers an attractive balance between strategic thinking and “hands on” work and takes place in an attractive, internationally oriented environment.
• Develops long-term marketing strategies to grow Sonicare business though new products and marketing initiatives.
• Develops business plans, manages budgets and the innovation timelines to meet business creation objectives.
• Works with global Market Research and Regional Marketing Managers to develop consumer insights relevant to innovation projects.
• Translates validated concepts into clear detailed product specifications for development.
• Represents the voice of the consumer on the product innovation team working collaboratively with partners in Market Research, Marketing Communication, R&D, Clinical Affairs and Regional Marketing Managers from concept creation through global launch. Responsible for the end product meeting the requirements of the validated concept.
• Develops launch plans and works collaboratively with Regional Marketing Managers, Marketing Communication and Dental Professional Marketing Teams to develop global deployment strategies and tools.
• Maintains a collaborative partnership with Regional Marketing Managers to collect and synthesize industry trends, competitor profiles, market feedback, and product sales performance into future business opportunities.
• Some travel required (10% - 15%).
Your Profile:
• To be successful in this job, you will be a strong strategic thinker, a solid organizer and an excellent communicator to numerous audiences, including senior management and internal and external customers;
• Have an entrepreneurial mindset towards the product, processes, organization and the market at large;
• Be curious about various fields of activity (within/outside marketing, industry or category);
• Be able to act as a team player who successfully creates an environment that inspires and motivates others;
• Have an affinity for our oral healthcare products and consumer health and wellness in general.
• A Bachelor’s Degree, preferably in a Marketing discipline. MBA preferred.
• A minimum of 5 to 10 years progressive experience in New Product Development/Ideation, Brand/Product Management or Project Management within a Consumer Package Goods company or equivalent relevant experience. Experience with professionally endorsed products desired.
• Demonstrated competency in marketing plan and business case development, consumer insights development, and new product launches.
• Demonstrated leadership and consumer marketing skills in working collaboratively within multi-disciplinary and multicultural teams to develop consumer driven solutions and innovative designs.
• A track record of creative problem solving
• Growth potential, a global mindset and the drive to stay ahead of the competition